Peter Koning's ASR Blog - Discussion on Affiliate Marketing Software, Ecommerce, Platforms, Tools, Strategy

Thoughts on affiliate software, ecommerce, internet marketing and various platforms/tools. Comments welcome.

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By Peter - 9/3/2008

Today the launch of Stompernet was delayed several times ... due to the data center getting

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By Peter - 9/3/2008

Here's a deal. Today the guys over at StomperNet are releasing an upgrade to their original "stomp the search engines" audio product, which used to sell for

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By Peter - 8/15/2008

(that's the title of the email I just sent my list) Here's the rest of the email:

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By Peter - 8/13/2008

Sid Hale's new ecommerce platform Rapid Action Profits has been added to

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By Peter - 7/31/2008

This is an important lesson for anyone selling products with an affiliate program. Your affiliates are working hard for you, so give them credit for their work and go the extra mile to keep them promoting for you... and reap the rewards. I'm an affiliate for over 150 vendors and get requests to promote products daily, so I have to be careful who I choose. It's the same issue for many of my colleagues, some of whom are super-affiliates generating over $50k per month in revenue for merchants. After making sure the marketer is legit and has a solid proven product, one of my first technical questions is how do they track the sales? If it's some cookie-based product I tend to shy away, as cookies are becoming less reliable to track referrals. Secondly, how well do they manage situations where affiliates are offering bonuses and customers decide after the fact which affiliate they'd like to give credit. The first question can easily be answered BEFORE a promotion, but the second one is usually an unknown answer until it happens. I'm an affiliate of John Reese's latest product Traffic Secrets 2.0 and am impressed with a couple of his policies re these 2 questions: 1) They really try hard to give the correct affiliate credit for the referral and clearly go beyond simply using cookies... up to a point (which is fine with me). See their policy here: Q. How are referrals tracked in your system? Is it a "last cookie" system? Yes, it's a "last cookie" system, and this is how it works... When you refer someone to the site they will be cookied as usual.

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